The membership community to set up, launch and grow your
veterinary business


What is Vetpreneur and how can it help you?
Welcome to Vetpreneur. Our mission is to connect entrepreneurs with experts to help with starting, growing and enjoying successful veterinary practices by blending traditional values of quality veterinary care with modern technologies.
When you join the Vetpreneur membership community, you can look forward to advice, support and practical solutions that have helped real practices achieve exceptional results.
Community and Networking: Building a Supportive Ecosystem
The Vetpreneur community allows Vetpreneurs to connect, share experiences, and navigate similar challenges. Vetpreneur offers a safe environment for networking and seeking advice, emphasising the importance of down to earth conversations and connections. Join our WhatsApp Membership Community.
Education, Training & CPD: Equipping Entrepreneurs with Essential Skills
Vetpreneur understands the challenges faced by hard-working, self-employed business owners running their own independent veterinary practices We can advise on and/or deliver comprehensive education and training to help Vetpreneurs develop the skills and resources they need to navigate the start up, scale up and growth of their organisation.
Meet The Team

Brian Faulkner
Brian Faulkner, BSc (Hons), BVM&S, CertGP(SAM), CertGP (BPS), MBA, MSc(Psych), FRCVS, graduated from Edinburgh Vet School in 1995 and has since worked in over 250 veterinary practices as a locum clinician as well as coaching in hundreds more. He founded five start-up veterinary practices in Suffolk and continues to work as a first opinion clinician at Aldeburgh Vets. Alongside owning his own practices, Brian also facilitates vetpreneurs who wish to start their own practice by co-investing and supporting them through Vetcentric, a Joint Venture Partnership company. Brian was named Petplan UK Vet of the Year in 2008.
An Associate Professor in Veterinary Business at Nottingham University, Brian also works independently as a practice management consultant, veterinary business partner, and communications psychologist via Vetology. He speaks regularly on many aspects of non-clinical veterinary practices at conferences all around the world. He also serves as Veterinary Consultant for Petplan Pet Insurance. In 2017, Brian served as President of the UK Society of Practising Veterinary Surgeons and founded Colourful CPD, an online CPD provider acquired by Agilio Software in 2023. He also established the British Veterinary Receptionist Association.
Brian’s accolades include the RCVS Fellowship for outstanding clinical practice and the RCVS Inspiration Award for his charity work and professional support. Notably, Brian has completed numerous marathon challenges, raising over £130,000 for charity.
Areas of Expertise:
- Leadership within first opinion veterinary practice
- Founding Veterinary Start Ups including Veterinary Business Partnerships
- In-practice coaching, training across both clinical and non-clinical roles
- Speaking and Lecturing
Website:

Brian Faulkner
Brian Faulkner, BSc (Hons), BVM&S, CertGP(SAM), CertGP (BPS), MBA, MSc(Psych), FRCVS, graduated from Edinburgh Vet School in 1995 and has since worked in over 250 veterinary practices as a locum clinician as well as coaching in hundreds more. He founded five start-up veterinary practices in Suffolk and continues to work as a first opinion clinician at Aldeburgh Vets. Alongside owning his own practices, Brian also facilitates vetpreneurs who wish to start their own practice by co-investing and supporting them through Vetcentric, a Joint Venture Partnership company. Brian was named Petplan UK Vet of the Year in 2008. An Associate Professor in Veterinary Business at Nottingham University, Brian also works independently as a practice management consultant, veterinary business partner, and communications...

Tracey Morley Jewkes
Tracey Morley Jewkes, MBA, DipMgt, FCMI, is a respected veterinary business management consultant dedicated to unlocking the potential of veterinary practices. With over two decades of international management consultancy experience, Tracey specialises in fostering competitive advantage through high-performing teams and exceptional service delivery.
A Fellow of the Chartered Management Institute, Tracey’s career spans independent and corporate sectors, including business ownership and consultancy. With a Master’s degree in Business and accreditation as a Business and Wellbeing Coach, she has made significant impacts in the veterinary industry both in General Practice and Referrals, including holding roles as Managing Director in both independent practices and within Mars Veterinary Health.
Tracey’s leadership has earned multiple accolades, including Best UK Vets awards, Veterinary Wellbeing Awards, Chamber of Commerce Client Experience and Team Awards and UKTI Exporter of the Year. She spearheaded the development of the UK’s most successful health plan and is a recognised public speaker, columnist, and Channel 4 contributor, advocating for exemplary client experience in the veterinary sector.
With a proven track record and a commitment to excellence, Tracey is passionate about guiding businesses towards growth and resilience in an ever-evolving market.
Areas of Expertise:
- Non Exec Director
- Scale Up & Grow
- Client Experience
- Team Experience
- Project Design & Delivery
- Business Transformation
- 60% + Health Plans
- Public & Motivational Speaking
Website:

Tracey Morley Jewkes
Tracey Morley Jewkes, MBA, DipMgt, FCMI, is a respected veterinary business management consultant dedicated to unlocking the potential of veterinary practices. With over two decades of international management consultancy experience, Tracey specialises in fostering competitive advantage through high-performing teams and exceptional service delivery. A Fellow of the Chartered Management Institute, Tracey’s career spans independent and corporate sectors, including business ownership and consultancy. With a Master’s degree in Business and accreditation as a Business and Wellbeing Coach, she has made significant impacts in the veterinary industry both in General Practice and Referrals, including holding roles as Managing Director in both independent practices and within Mars Veterinary Health. Tracey’s leadership has earned multiple accolades, including Best UK Vets awards, Veterinary Wellbeing Awards,...

Emma Barnes
With nearly two decades as a senior executive in the healthcare industry, Emma Barnes transitioned her expertise into business coaching and leadership development. Leveraging her extensive experience with private equity firms, Emma is now a certified executive and business coach, guiding individuals and businesses towards their full potential.
Emma’s distinguished career began with a successful buy-and-build exit at Laurel Funerals, after which she joined The Linnaeus Group as Chief Operating Officer. At Linnaeus, she oversaw the growth of the company from eight to 150 practices, culminating in its acquisition by Mars Petcare. Emma’s strategic leadership and commitment to excellence have consistently driven transformative results.
Today, Emma continues to empower individuals and organisations as a seasoned executive coach and business advisor, drawing on her wealth of experience to help them thrive in a dynamic landscape.
Areas of Expertise:
- Business Coaching
- Strategic Planning
- Positive Intelligence & Personal Performance Coach
- Team & Leadership Development Workshops
- Executive Coach
Website:

Emma Barnes
With nearly two decades as a senior executive in the healthcare industry, Emma Barnes transitioned her expertise into business coaching and leadership development. Leveraging her extensive experience with private equity firms, Emma is now a certified executive and business coach, guiding individuals and businesses towards their full potential. Emma’s distinguished career began with a successful buy-and-build exit at Laurel Funerals, after which she joined The Linnaeus Group as Chief Operating Officer. At Linnaeus, she oversaw the growth of the company from eight to 150 practices, culminating in its acquisition by Mars Petcare. Emma’s strategic leadership and commitment to excellence have consistently driven transformative results. Today, Emma continues to empower individuals and organisations as a seasoned executive coach and business advisor,...
Testimonials
Emma nurtures and inspire the teams around her to deliver the right results in the right way. Further, her commercial acumen is second-to-none and I witnessed first hand her ability to identify the key levers of performance in a multi-site, multi-disciplinary healthcare environment to drive operational improvements and financial success.
Wrapped around all this, Emma is fantastic at making genuine, lasting connections.
Expand testimonial “Jonathan Toh – Head of Acquisitions, Envisage Dental”
Tracey brought a wealth of knowledge and experience with her advice to Village Vets. Her deep understanding of veterinary management has significantly contributed to the success of our practice. She possesses a unique combination of strategic thinking, operational expertise, and a genuine passion for animal care.
Tracey helped in streamlining our operations, optimizing workflow efficiencies, and implementing best practices that enhanced overall clinic performance. Tracey’s ability to analyze complex situations, identify opportunities for improvement, and develop actionable plans sets her apart as a top-notch consultant.
Her approachable nature and effective communication style make her a pleasure to work with. She engages with team members at all levels, fostering a positive and inclusive work environment.
Tracey’s has a keen understanding of client expectations and is adept at implementing strategies to enhance the overall client experience.
I highly recommend Tracey as a Veterinary Management Consultant. Her unique skill set, dedication, and positive impact on our practice make her an asset to any veterinary organization seeking to improve its operations and deliver outstanding care to animals.
I wanted to set up my own practice but I wasn’t sure if it was possible or where to begin. I contacted Brian as I knew he had set up (and worked in) at least 5 of his own start-up practices. In short, not only did Brian tell me I could do it, he said that he would back me as a business partner. We acquired the funding, the premises and launched King Street Vets in Twickenham in May 2022. The most useful aspect of working with Brian is that he has been there, seen it and probably done it too! It is priceless having a veterinary surgeon, owner-operator at the end of the phone when I need to sense-check how to handle a case, a client or a colleague! And he buys me a bottle of champagne every time I break another £10,000 barrier. 😊
I am delighted to recommend Emma, with whom I worked closely with on an ESG project. Emma stands out as a truly exceptional professional, combining warmth, personability, and pragmatism with an impressive, laser-like focus that she applies to every challenge.
Emma’s ability to identify and address issues is second to none. She confronts each challenge with a unique blend of skill, authority, and empathy, ensuring not only that problems are resolved efficiently but also that everyone involved feels supported and valued throughout the process. Her approach to problem-solving is not just effective but also inclusive, fostering a collaborative environment that enhances team dynamics and productivity.
Beyond her professional capabilities, Emma’s warmth and personability make her an absolute joy to work with. She brings a positive energy to the team that is infectious, enhancing the workplace atmosphere and motivating those around her to strive for their best. Emma’s commitment to excellence, combined with her ability to connect with and inspire others, makes her an invaluable asset to any team or project.
I wholeheartedly recommend Emma to anyone looking for a dedicated, skilled, and personable professional who can bring not only expertise but also a positive, collaborative spirit.
I was fortunate to have had the opportunity to work with Tracey for several years, firstly when she Managing Director at Willows and subsequently in wider roles across the Linnaeus Group.
Tracey is a highly accomplished operator with an ability to switch seamlessly between strategic and operational challenges. She has a proven track record in enhancement of customer and team experience, building positive brand awareness, and delivery of commercial success. Tracey has a passion for wellbeing, supporting personal development and team building, and she is an accomplished executive coach. She is engaging, empathetic, energetic and inspiring, and can be relied on to add value to any team.
I highly recommend Tracey, I’ve known her since she burst into the industry as MD at Blacks Vets. Amongst other things I watched her launch a pet health plan there, achieving an impressive 60% penetration in under two years, which is a testament to her strategic insight and deep understanding of the veterinary sector.
During her time at Willows Referrals and subsequently Linnaeus, Tracey demonstrated her skills in steering business transformation, enhancing client experience, and spearheading wellbeing initiatives. Her approach in these areas improved the team experience and drove profitability.
Beyond organisational leadership, Tracey excels in executive coaching. Her practical advice and encouragement to think bigger has proven invaluable. Personally, whenever I’ve encountered business challenges I call, or WhatsApp, Tracey and her wisdom helps me get to where I need to be.
For those in need of a professional with a stellar track record in fostering growth and positive change, You need to collaborate with Tracey.
I have just completed Emma’s 6 week Positive Intelligence Coaching programme and absolutely loved it. I have managed to identify and label my own saboteurs that have been holding me back all of these years! I would highly recommend it, as it has something to offer to everyone.
Tracey is a force of nature with an ability to make a significant and positive impact on any business or project, bringing significant experience, a sharp mind, an engaging style, energy, passion and instinct. With genuine expertise in marketing, sales and people management and leadership, and commercially astute Tracey is an asset to any business and leadership team.
Tracey is great to work with, bright, intelligent & focussed. An asset to any business.
As our brand is growing, every team member is always overloaded with different aspects of the business. As a result, PR is often overlooked. We found a great help in Tracey being able to work completely independently and getting done what she does best – getting the brand noticed!
Join our WhatsApp community
Our WhatsApp Membership Community is currently free to join and connects you with like minded individuals who own practices as well as experts in their field to give moral and professional support when you need it most. We know that starting and growing independent practices has a unique set of challenges and opportunities and can be both intense and lonely at times. It doesn’t have to be that way, we want independent practices to thrive so join in below and look forward to a warm welcome